About Us

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Our History

Our History



We started out from our mother’s love for flowers, and her desire to be close to her children. Together with our father, who had a passion to do business, Hong-Le was established in 1996 in a shophouse in Block 10 Telok Blangah Crescent. Many remember us as "Renee & Team" and that's our mother right there!

Since then, we have moved from Telok Blangah to a temporary space in 1092 Lower Delta Road in 2019, and before settling down at our current location, 48 Toh Guan Road East, Enterprise Hub.


Heard or had your orders going missing or damaged because of 3rd party delivery vendor?

We have our own fleet of delivery vehicles and we will ensure that your products will NOT go missing with us, and it will reach you in our stipulated timeslot. Have 99.9% (0.1% less because even Dettol doesn't "kill 100% germs") trust in us that your product won't be damaged because our drivers are well-trained to handle flowers! 

We have a fine reputation for being affordable & efficient, and we seek to provide the best for our customers. With a long history in the floral industry, we want to serve your needs for various occasion.

Our Services

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With many different types of flowers, each flower embodies different meanings and are crafted differently

for different occasions. These are the following services that we provide:

1. Special Occasion

Looking for a floral arrangement for a specific occasion? Occasions such as Proposal, First Date might be daunting, but we’ve filtered out what we think is most suitable for your special occasion (along with what is typically given for such occasions!).

Other annual occasions such as Mother’s Day, Father’s Day etc, will be updated accordingly according to the season!

Do look under the Occasions under SHOP!



2. Arrangement

Arrangements aren’t just limited to hand bouquet anymore, but many others! It branches out to Flower Baskets, Flower in a Can, Vase Arrangement. And of course, apart from Fresh Flowers, Preserved Flowers are something really in trend now because of its longevity.

Your recipient doesn’t fancy flowers?

There are some practical arrangements such as Snacks, Money, or even Other troll bouquets such as a broccoli bouquet!

Do look under Arrangements or Nature of Products for some ideas!



3. Wedding

While we don’t do wedding packages anymore, we do provide ala carte bridal bouquet at affordable prices.

If you don't see what you like, you might want to hit us up to give us an idea of what you like! Such as the colour theme or feel you are going for. Depending on your budget, as well as whether we feel we are up for the job, we'll advise accordingly! Most of all, thank you for giving us the opportunity to customise a bouquet for your special day!

Do look under Arrangement/ Bridal Bouquet under SHOP!


4. Hampers

Hampers are given as gifts or well-wishes. This includes celebrating a New-Born, Housewarming as well as sending a Get Well Soon hamper to show your prayers and well-wishes. We’ve a list of SnackFruit hampers for your viewing!

- CNY hampers: Please look under the E-Brochure if you would like to download a catalogue!

Do look under Hampers under SHOP.


5. Grand Opening

There are many ways to send your congratulatory wishes to your friend’s/relative’s/client’s business opening!

Congratulatory Floral Stand is the most common gift for a business’ official first day to liven up the shopfront.

Some businesses appreciate a Congratulatory Banner that can be hung up for a long time.

Alternatively, a table arrangement for the reception’s table – There are different types you may like to explore, such as Flower in a Can, Flower Basket and even Artificial Flowers that’ll be a good reception display piece.

Do look under Congratulatory under SHOP for a comprehensive list!


6. Condolences

Be it giving a love offering or a floral stand, a simple gesture goes a long way. Apart from being able to help you with a Condolence Wreath, a Floral Basket may be a good alternative. Funeral blankets are also a suitable fit for religion such as Buddhism and Taoism funerals.

Do look under Condolences under SHOP.

If you do need any recommendations, please hit us up at our WhatsApp widget & we’ll reply during operations hours!